What Makes Persuasive Sales Copy Persuasive

Don’t fall victim to FALSE BELIEFS and RESPONSE-KILLING PRACTICES that may be costing you a fortune in lost sales and missed opportunity.

Don’t Risk Death By Copy!

In What Makes Persuasive Sales Copy Persuasive, master direct-response copywriter Russell Martino reveals the secrets of how you may double or even triple response to your sales letters, print ads, opt-in offers, sales funnels, and email marketing… without spending an extra dime on advertising!

The stronger your copy the more you sell. HOW MUCH IS WEAK COPY COSTING YOU?

Missing sales that should be yours, is like filling a duffle bag with hundred dollar bills – then speeding down the highway and tossing them out the window by the handful.

If your sales copy is weak or average, LOUD or BOMBASTIC, or ‘well-written’, but not persuasive enough to get people leaping and lunging to buy from you today, then you’re wasting time, throwing money out the window. And at serious risk of suffering death by copy! Solving that problem is what this is all about.

Dear Friend,

You’re in business because you want something.

Maybe money. Maybe freedom. Maybe time. Or maybe you want the satisfaction of doing a good job and providing a valuable product or service.

Whatever you want, whatever vision compels you to start early, work late and pour your precious time into your business, that reason is THE reason why my new book – What Makes Persuasive Sales Copy Persuasive – may be the most important business book you ever read.

The truth will set you free.

Your next year can be your BEST year in business to date. Or just another year of hard work that ends with you wishing things were better. The determining factor is not what you want. It’s what you do.

And since BELIEFS often determine ACTIONS, examining what you believe is the most effective way to build your business, is time well spent. Think carefully before you answer.

The #1 key to becoming the dominant business of your type in your market area, selling substantially more of your product or service, and continuing to grow… is to master digital technology. Right?

It seems to make sense. After all, digital technology empowers you to get your message in front of more good prospects online in a day than a dozen full-time salespeople could reach offline in a month.

And with Web sites, sales funnels, blogs, autoresponders, webinars, podcasts, and social media all hooked up and working together, there’s no limit to what you can accomplish. Right?

You appointment calendar will stay booked. People will contact you ready to buy your product or service. Inventory will fly off the shelves. Birds will sing. The sun will shine. Profit will soar.

Finally, your business can grow the way you want.

That’s it! Technology is the answer.

Surrender to technology. Pay homage to the lords of SEO. Blog. Blog. Blog. Swipe copy. Pump out content. Use tripwires. Build funnels. Fire up the auto-responders. Kneel at the altar of social media. Give stuff away… this is how to do it. This is the KEY TO THE KINGDOM!

Master this, and the world is yours! Or is it?

Lessons from Aristotle’s Most Famous Student…

Alexander the Great, recognized as one of the most brilliant generals of all time, won huge victories without spilling a drop of blood.

His strategy was simple.

First…

To demonstrate his ability to strike with overwhelming force, he positioned his massive army with thousands of horses and chariots in plain sight of the town that, one way or another, was about to become part of his empire.

Next…

He sent a messenger to invite the opposition leader to his camp for a meeting.

Then…

In that meeting, Alexander made a simple take-it-or-leave-it offer.

“Join my empire voluntarily. Continue to rule under my banner with my blessing. Or fight. Watch your citizens die. And afterward, I’ll make the same offer to someone else who will accept. The choice is yours.” Those who accepted lived.

What made Alexander’s offer so persuasive?

Did Alexander’s prospect accept his offer because thousands of horses and chariots arrived on the scene?

Or did the prospect accept because those horses and chariots delivered a POWERFUL MESSAGE in the form of thousands of archers and elite troops prepared to strike with lightning speed and pave the way for legions of well-equipped, highly-skilled, battle-hardened soldiers ready to fight?

Would the offer be just as persuasive if elephants, camels, mules, or any other method of transport delivered the army?

Would the offer have been accepted, (or laughed at), if instead of soldiers, the horses and chariots delivered kittens? Or jugglers? Or poets?

Of course, the question is absurd. But this is the EXACT question you, and every business owner who wants to sell anything online, face today.

Kittens? Jugglers? Or Battled Hardened Soldiers? How persuasive is the message your horses and chariots deliver?

Today, your prospects are more resistant to sales messages than ever.

We block pop-ups. Delete Spam. Screen calls. Click out of online sales letters and videos the second we lose interest. And abandon shopping carts without completing the order. It’s a buyer’s world.

Your prospects are in control. They ignore anything they don’t care about, especially run-of-the-mill sales messages that feel like an intrusion.

So regardless of how you deliver your message…

Without a message that gets attention, and is so engaging your prospects WANT to know more… and without an offer so compelling it’s all but impossible to resist, you’ll be lucky if you sell anything.

Websites, autoresponders, email, sales funnels, trip-wires, special reports, sales letters, videos, product launches, and Alexander’s chariots are all the same. They are vehicles. A way to deliver a message. And nothing more.

You can spend a zillion dollars on technology…

But if you can’t get and hold your prospects attention and get them THRILLED about doing business with you, then a huge percentage of every dollar you spend on technology, traffic, social media, and so on, is wasted.

Correcting that, so your ROI on marketing is off-the-chart HIGH… is another reason my new book, What Makes Persuasive Sales Copy Persuasive, may just be THE MOST IMPORTANT BUSINESS BOOK you’ll read this year.

Every page is loaded with tested, proven, actionable ways to STRENGTHEN your sales copy, sell more of your product or service, and ramp up response to everything you do online and offline.

3 Powerful Reasons To Get This Book Now – Read It – Take Notes – And Apply EVERYTHING You Possibly Can To Your Business Right Away…

Reason one: Experience. Since 1975, I have owned and/or played a key entrepreneurial role in building a variety of businesses, most of which did, and continue to do, remarkably well.

Reason two: Results. My sales letters and marketing strategies have generated well over $100 million in sales over the years. Some clients have become cash-in-the-bank millionaires on the strength of my marketing and copywriting.

Reason three: Skin in the game. Like you, I run a business. I know what it’s like to have other people’s lives depend on you making payroll. I understand the challenges your face because I’ve faced those challenges every day of my entire adult life. And I know what it’s like to win.

My advice is never academic. Instead, I advise based on field-tested, battle-hardened experience that can make the difference between winning big, or just surviving in your business.

Here’s just some of what you will discover in this remarkable new book…

HOW KRYPTONITE SAVED SUPERMAN – this little-known secret may spark the most important business insight of your life and pave the way to increased sales. Higher profit. And explosive growth.
THE COMMON MISTAKE THAT KILLS RESPONSE AND GUARANTEES LOWER ROI ON EVERYTHING YOU DO – and the simple fix to avoid this mistake and dramatically increase response to your opt-in offers and sales promotions – without spending an extra cent on advertising. (If you get this wrong, having great copy and tons of traffic won’t help!)HINT – this has nothing to do with headlines or the offer. Whether you write for yourself or outsource, this could be the difference between your promo hauling in bags full of cash, or being a disappointing flop.
THE LITTLE KNOWN BUT CRITICAL FIRST STEP TO WRITING A PERSUASIVE SALES LETTER – and why skipping this step, or getting it wrong, disrespects your prospect. Guarantees few if any will read your copy. And makes your promotion essentially dead on arrival.
HOW SELLING HAS CHANGED – WHY MOST BUSINESS OWNERS HAVEN’T NOTICED – and why not recognizing this radical shift in consumer behavior, and adapting to it, may cost you a fortune in missed sales. This has NOTHING to do with technology, traffic, social media, or giving stuff away.
HOW TO BE RECOGNIZED AS THE ONLY PERSON IT MAKES ANY SENSE TO DO BUSINESS WITH regardless of how many direct competitors you may have in your market area. This is an advanced pro-level secret only the BEST direct-response marketers and copywriters know and use to build MASSIVE rapport with prospects.
HOW TO CAPTURE YOUR PROSPECTS UNDIVIDED ATTENTION AND KEEP THEM ENGAGED – so they read your message, watch your video, see your offer, and have the opportunity to decide it’s right for them – instead of tossing it away like trash, or clicking away after a few seconds and dismissing the message you depend on to generate the income that keeps employees paid and keeps you in business.
THE ULTIMATE SECRET TO GET YOUR PROSPECTS TO KNOW YOUR PRODUCT OR SERVICE IS PERFECT FOR THEM – Master this and your sales letters, special reports, funnels, videos, and so on will generate more revenue than ever. Why? Because when a prospect DECIDES ON THEIR OWN your product or service is right for them… nothing will keep them from doing business with you.
TERRIBLE – TRAGIC – UNNECESSARY RISK – As a business owner, you face a terrible risk. It’s a brave new world. Things that once mattered a LOT in business, matter very little today. Fail to adapt and instead of towering above competitors and leveraging your experience into the best years of your life, you risk being kicked to the curb and left behind, wounded, hurting, and wondering what happened.
THE LITTLE-KNOWN SECRET NFL FOOTBALL PLAYERS AND TOP PRO COPYWRITERS SHARE IN COMMON – and why knowing this secret could be worth a fortune to you regardless of what you sell.
WHY HAVING SALES COPY STRONG ENOUGH TO GET YOUR PROSPECT TO WANT YOUR PRODUCT IS A JOB HALF DONE – plus the secret of getting your prospects to want the product or service you sell FROM YOU, and no one else, NO MATTER WHAT!
WHY PRODUCT-CENTRIC MESSAGES FAIL – Why sales messages that drone on about a product or service are a terrible waste of resources and will never give you the kind of dominant, over-the-top sales results a strong, persuasive sales message can deliver.
WHAT YOUR PROSPECTS REALLY WANT – Why NO ONE wants a product or service. Why your prospects couldn’t care less about who you are or what you sell, plus… what you MUST KNOW to write copy persuasive enough to influence anyone to do anything.
THE DISTURBING TRUTH ABOUT SWIPED COPY – and why trying to cut corners and save a few bucks with cut and paste sales messages may doom your promotion and turn it into a stone-cold loser that poisons the well, alienates otherwise good prospects, and robs you of profits that may have easily been yours… and what to do instead.
HOW TO KEEP YOUR PROSPECT RIVETED TO YOU MESSAGE, excited to read every word and convinced they want your product before they even know what you are selling. This is the kind of response your sales message MUST deliver for MAXIMUM ROI on list buys, banner ads, pixel marketing, and so on.
WHY SOME GET RICH IN BUSINESS WHILE OTHERS JUST AS SMART STRUGGLE – two factors that separate the wealthiest business owners, who always reach their goals, from others who work hard struggle and never do as well. Knowing this, and making adjustments if warranted, could put you on track for the best most profitable years of your life.
3 DEADLY COPYWRITING MISTAKES THAT KILL PROFITS AND SLAUGHTER THE BOTTOM LINE – Make one of these mistakes and your promo is crippled. Make two and its stone cold dead. Fix these problems and instead of weeping, you’ll laugh all the way to the bank!
THE MOST POWERFUL SALES TOOL ON EARTH – The inside story of how a startup manufacturer went from ZERO to over $200 million in sales over 18-months. And how you can use the exact same strategy to skyrocket your sales – regardless of what you sell.
HOW TO KNOW IF YOUR MESSAGE IS THE RIGHT MESSAGE FOR YOUR PRODUCT OR SERVICE – getting this right can make the difference between your promo being a DUD or a STUD.
13 REASONS YOUR PROMOTION CAN FAIL – One of the greatest copywriters in the history of print shared this list with me. Now I share it with you. Use this list to check your promo before you launch, and instead of making expensive, gut-wrench mistakes you’d never anticipate, your odds of success skyrocket!
6 POWERFUL MOTIVATORS that lurk beneath all purchase decisions… plus how to use these motivators to fan the flames of desire and get your prospects excited, engaged, and wanting to know more about your product.
3 PRIMARY REASONS PEOPLE BUY – and how to use this to create a deep emotional tie between you and your prospect that is so strong, they will do business with you and you alone.
THE REAL PURPOSE OF YOUR PRODUCT OR SERVICE – and why not emphasizing that purpose in your copy GUARANTEES a puny response compared to what could be. You work hard. You deserve a maximum return on everything you do. And that’s why this is so important. This is a pro-level insight few business owners and only the best, highest producing direct response copywriters are even aware of. Done well, this floods your prospect’s brain with the desire-inducing, I-WANT-IT-NOW, neurotransmitter Dopamine.
It rivets your prospect’s attention to your copy. It punches up the persuasive impact of your message and makes your offer so compelling, that your prospects are on fire with the desire to buy whatever it is you have for them. And they want it NOW! This has NOTHING to do with the obvious. And EVERYTHING to do with unseen, little-known factors that activate desire and drive buying behavior. This is part of what makes PERSUASIVE SALES COPY, persuasive. Use this well, and when competitors read your copy, they will hang their heads in shame.
THE INVISIBLE STRUCTURE OF PERSUASION – the most profitable sales letters in history all have these pro-level copywriting secrets in common. Plus, how to harness these secrets and put them to work in your copy. Using these secrets to craft your message gives you a TOWERING advantage over clueless competitors who drone on about the product or service – and then get upset when their promo fails.
THREE THINGS YOU MUST KNOW TO WRITE PERSUASIVE RESPONSE-PULLING COPY. And why not applying this in your sales copy means, regardless of how ‘well-written’ your copy may be… your prospects will find it boring and forgettable… which means fewer people will read your promo or watch your video. Fewer will buy. And instead of a big win, you’ll have a sad story about how difficult it is to sell online.
THE SECRET OF UNDERSTANDING YOUR PROSPECT SO WELL READING YOUR COPY FEELS LIKE VISITING WITH A FRIEND – plus how to use this secret to ramp up sales, build fierce customer loyalty and leave competitors confused, clueless, and wishing they knew your secrets.
THE #1 TRAIT YOU MUST HAVE, (OR DEVELOP) – or risk being trapped in what feels like a low-income prison with no way out and with no end in sight. Solving this is easier than you think!
THE MOST EFFECTIVE ONLINE SELLING STRATEGY ON EARTH – and how using this strategy may DOUBLE or even TRIPLE your sales in a year or less. Plus, how to know if this strategy will work for you. How to apply it in your business. Why most won’t use it. And why, when you do, you may become the DOMINANT business of your type in your market area, local, regional or national.
COVETED SECRETS OF WHAT MAKES PERSUASIVE SALES COPY PERSUASIVE – HINT – This has NOTHING to do with the product – and EVERYTHING to do with the ONE THING most sales copy blatantly ignores. Put these pro-level insights to work in your copy, and the sky’s the limit.
WHAT YOU MUST KNOW BEFORE YOU WRITE A WORD OF COPY – or risk your promotion falling on deaf ears and failing… regardless of how much you spend on traffic.
WHY THE FIRST SALE YOUR SALES COPY MUST MAKE HAS NOTHING TO DO WITH YOUR PRODUCT OR SERVICE – and why missing this guarantees your promotion will fall flat regardless of how much traffic you buy or how good your offer may be.
HOW TO CALL OUT YOUR PROSPECT – and get them to pay attention to your message. And why missing this step guarantees a limp, lack-luster response compared to what could be.
THE SECRET OF WRITING POWER HEADLINES THAT GRAB ATTENTION AND PULL THE READER INTO YOUR COPY. Plus pro-level tips that make writing great headlines fun.
WHY YOUR HEADLINE IS NOT THE MOST IMPORTANT PART OF YOUR SALES LETTER – And why the headline doesn’t matter at all UNLESS the most important part of your message is done well. Plus examples of how to use this to power up your copy.
A SIMPLE STRATEGY TO ADD MASSIVE PERSUASIVE POWER TO YOUR SALES MESSAGE – and make your product or service virtually irresistible to anyone who will benefit from what you sell.
THE SECRET OF HOW TO AROUSE STRONG EMOTIONS WITH YOUR COPY – and why not taking this step, leads to common, boring sales messages no one sticks with for very long.
10 GENIUS STEPS TO BECOME A BETTER, STRONGER, MORE PERSUASIVE COPYWRITER – this is how the BEST OF THE BEST becomes THE BEST OF THE BEST and stays on top. Follow this advice, and your writing will improve.
WHY MOST MARKETING & ADVERTISING, INCLUDING MOST DIRECT RESPONSE MARKETING & ADVERTISING – WOEFULLY UNDERPERFORMS – and the one MIND-SHIFT you MUST MAKE or risk wasting most of every dollar you spend to bring in business.
7 DEADLIEST CRIMES YOU COMMIT AGAINST YOUR MARKETING – Regardless of how profitable you may be, committing even one of these crimes against your business is ‘profit suicide’. With this, you can spot problems and make simple changes that help ensure you receive MAXIMUM benefits for everything you do.
If you sell an expensive product or service, this alone could generate six to seven figures a year in increased revenue.
5 REASONS A BUSINESS WILL STRUGGLE & HOW TO SOLVE THE PROBLEM – If you struggle with anything in business, and want to solve the problem, this short chapter could be worth a thousand times the cost of the book. The clarity you will gain on HOW TO SOLVE ANY BUSINESS PROBLEM and get on track to reach your goals is priceless. You could read a dozen books on problem-solving and not have the clarity you will gain spending 5 minutes with this chapter.
A 3-STEP MARKETING FORMULA SO POWERFUL YOU CAN USE IT TO DOUBLE YOUR BUSINESS – THEN DOUBLE IT AGAIN & AGAIN & AGAIN – If there is such a thing as ‘the key to the kingdom’ in marketing and sales – this is it! Apply this and you may realistically sell more over the next 12-months than you have over the last three years combined. Yes! It’s that powerful!
HOW A SINGLE SALES PRESENTATION CAN GENERATE A MILLION DOLLARS IN SALES OVER & OVER AGAIN – If you sell a big-ticket product or service, you may be one sales letter away from generating a million dollars in revenue. In this section, you get details on the type of sales message that can bring any business that sells an expensive product or service, a million dollars in sales fast. Plus details on the most effective ways to get your message in front of the best prospects for your product or service, without SEO or social media. If you sell a high-dollar product or service and want aggressive growth, you may decide to make this strategy the structural core of your marketing activities going forward.
HOW TO DEPLOY YOUR SALES COPY FOR MAXIMUM BENEFIT – Once you have a powerful sales message that converts lookers into buyers, the next step is to get that message in front of as many good prospects as possible. This sets the stage for explosive growth. In this section, you get details on the most effective ways to get and keep your message in front of people IDEAL to benefit from your product or service.
DOZENS OF PRO-LEVEL TIPS & TECHNIQUES you can use to punch up the persuasive power of your copy.
And a whole lot more…

3 Powerful Reasons This Book May Be The PERFECT RESOURCE TO HELP YOU SELL MORE OF YOUR PRODUCT OR SERVICE – STARTING RIGHT AWAY…

AUTHORITY – The insights, copywriting secrets, and hard-core persuasion techniques revealed in this book are the same insights, secrets, and techniques major information publishers who generate hundreds of millions of dollars a year in direct response sales depend on. I know because I have written for them repeatedly over the years.
APPLIES DIRECTLY TO YOUR BUSINESS – From legal, financial, medical, dental, Chiropractic, and all professional and expert services, to manufacturers seeking distributors, distributors who sell retail, and anything related to the stock market or investing — strategies detailed in this book will help you sell a LOT MORE of whatever you sell.
HELPS YOU AVOID NEEDLESS LOSS REGARDLESS OF WHO WRITES YOUR PROMOTION – Make ANY of the copywriting or strategy mistakes detailed in this book, and your promotion will suffer. It will either fall flat on its face or deliver disappointing results. Why risk it? Use this book as a tool to evaluate the persuasive impact of your sales message. Use it as a guide to making your sales copy as strong as possible, regardless of who writes for you. And use it to make sure your promotional strategy has no fatal flaws.

Who this is NOT for…

This book is not about shiny objects. It’s not about the next big thing. And not about how to pull a rabbit out of a hat and make a zillion dollars overnight. If that’s what you’re looking for, this is not for you.

This book is about what you MUST KNOW to write persuasive sales copy. It gives you coveted secrets of what makes persuasive copy persuasive.

You get insights and techniques that drive wildly successful promotions that deliver big information publishers hundreds of millions of dollars in sales every year and have for decades.

You discover what makes persuasive copy persuasive, so you can punch up the persuasive impact or your own copy. Or use the information as a GUIDE to evaluate the persuasive impact or another writer’s work BEFORE you hire them to write for you – and BEFORE you invest a fortune in advertising.

What you do with this information could determine your sales, your profit, and your peace of mind for a long time to come.

Will you take the steps necessary to ensure your sales letters and marketing campaigns give you maximum return?

Or will you just keep doing what you’ve been doing – cast fate to the wind – and hope for the best.

The choice is yours – and yours alone.

Bottom line…

If you’re ready to maximize response on your sales letters, list building efforts and marketing campaigns… What Makes Persuasive Copy PERSUASIVE is the right book for you.

Here’s What To Do Next…

You can grab your very own copy of What Makes Persuasive Sales Copy Persuasive from Amazon.

Besides being loaded with secrets, tips, and great inside information you can use to ramp up the persuasive impact of your sales copy right away, you may claim GIFTS valued at $3000 you can claim and benefit from.

Thank you for taking the time to read this letter. I’m certain you will enjoy this book.

Thanks again for taking the time to read this letter. And enjoy the book!

All the best,

Russell

Russell Martino
ConquestCopywriter.com

PS – The stronger your copy the more you sell! So grab your copy from Amazon.com now – use it as a guide to punch up the persuasive power of your sales message – and don’t be surprised if your sales increase, without you spending an extra cent on advertising.