From The Desk of Russell Martino
Sales Letter Copywriting Classical Guitar & Virtuoso Performance
Classical Guitar – Sales Letter Copywriting & Why A Master Sales Letter With A Strong Message Is THE Most Powerful Selling Tool You Can Have To Sell A Big-Ticket Product or Service by Russell Martino Once upon a time a long time ago growing up in a 900-square-foot home in Houston, Texas with mom, dad, three younger brothers, and a pack of dogs in the back yard, I decided I wanted to play the guitar. Being a fierce crusader for anything her boys wanted, mother had a word with dad, and the following weekend off to the music store we went. My first guitar was a nice acoustic steel-string. Dad even sprang for lessons, which I wanted. Without realizing it at the time, this was
Skyrocket Sales Without Spending A Penny On Traditional Advertising
Open Letter To The Business Owner Ready To Profit In A Tight Economy Dear Business Owner, Hi, Russell Martino here. Your time is valuable, so let’s get straight to it. The purpose of this post is to open your mind and give you a glimpse of how fast $100,000(+) in sales revenue can be generated for virtually any type of business or professional practice. Rather than wax philosophical, after a brief preamble, I will give you six short case studies on how the right strategy can generate a six-figure windfall over a short time. The preamble… Clients I work with are smart, successful, and profitable. They are good at what they do and typically have a bottom line that proves it. As a top sales
Busting The Biggest Marketing Myth by Russell Martino
Today I’m busting one of the biggest marketing myths that ever duped a business owner or torpedoed a bottom line. Following the path this myth leads down has sunk millions of businesses. And caused millions more to struggle instead prosper. Earn less instead of more. And work harder and longer with less to show for it than would be the case with stronger, more effective marketing. As you read on, think about your business or professional practice. Read carefully and decide IF and HOW the seductive idea the myth imparts has infected your business and to what extent you are sacrificing profit-not-made on business-not-done if it has. Ok, here we go. This age-old myth popularized in the Kevin Costner movie Field of Dreams is, build
3 Reasons Why Relying On The Web As Your Primary Tool To Connect With And Persuade High-Value Prospects To Do Business With You – Is A Dangerous Practice That May Cost You A Fortune In Missed Sales Every Year…
3 reasons why relying on the web as your PRIMARY tool to connect with and persuade high-value prospects to do business with you include…
The Missing Piece – How To Transform Your Business Into A Profit-Making Powerhouse…
A POWERFUL DIAGNOSTIC TOOL In his landmark book, Demystifying Six Sigma, Alan Larson identifies six primary reasons businesses struggle and fail. Those reasons include lack of vision, lack of skills, lack of incentive, lack of resources, and lack of a strategic action plan. Larson’s chart, (above), is a powerful diagnostic tool you can use to identify the underlying cause responsible for not getting what you want in your business. Since it is impossible to solve a problem without knowing the underlying cause, this is valuable indeed. Even more interesting… After reviewing Larson’s chart and considering your business as a whole, evaluate each part of your business independently and see how each department stacks up against Larson’s criteria. Say for example, if daily operations run smoothly,
DIRECT RESPONSE MARKETING: How To Make A Fortune By Hand Picking People You Want To Do Business With
In 2007, the late Chet Holmes wrote a book titled, The Ultimate Sales Machine, which I highly recommend. In chapter six, Chet described how he doubled the ad revenue for a magazine owned by Warren Buffett’s partner Charlie Munger, each year, for three years in a row. The strategy was simple. Using a database of 2,200 potential advertisers, Chet identified 167, who between them, purchased 95% of the advertising in the top four magazines in the country. At the time, not one of them advertised in Munger’s magazine. Chet’s philosophy was simple – identify people IDEAL for your PREMIUM product or service, the ones with a CLEAR NEED, and the ABILITY TO PAY for anything they want, including YOUR PREMIUM PRODUCT OR SERVICE. Then, create
Marketing Secrets Revealed – 3 Keys To Higher Conversion
A persuasive message that connects with prospects, engages emotion and separates you from competitors is the ‘secret sauce’ of winning marketing campaigns that deliver a sky-high ROI.
What Dan Kennedy Taught Me About Lies That Made Social Media Famous
So besides the shocking etiquette prohibition of never suggesting you have something to sell in a social media setting… if you spend your marketing dollars exclusively on ‘social media marketing’, whatever that is, that means you ignore a full 80% of your potential customers, clients, patients or patrons.
Direct Marketing Made Simple – Gentlemen This Is A Football
Marketing Like A Pro Is Easier Than You Think… Each year after Vince Lombardi’s Green Bay Packers won the Super Bowl, Coach Lombardi began the first day of practice the same way. Walking onto the field for the first practice of the new season, Lombardi knew each player was a star in his own right. Collectively, they were the best football team on earth at that time. Lombardi approached. Silence fell. He surveyed the group making eye contact with each player. Then after a pause, football in hand, Lombardi, said, “Gentlemen, this is a football.” And with those words, the new season, and the next run to the Super Bowl for the Green Bay Packers, began. Lombardi’s Green Bay Packers are legendary. With the thinnest
Direct Marketing – The Shortest Distance Between Two Points
The day I showed up to ink my agreement, the owners asked my opinion on a $250,000 agreement they were about to enter into with an SEO company that guaranteed a flood of organic Web traffic.