A POWERFUL DIAGNOSTIC TOOL
In his landmark book, Demystifying Six Sigma, Alan Larson identifies six primary reasons businesses struggle and fail. Those reasons include lack of vision, lack of skills, lack of incentive, lack of resources, and lack of a strategic action plan.
Larson’s chart, (above), is a powerful diagnostic tool you can use to identify the underlying cause responsible for not getting what you want in your business. Since it is impossible to solve a problem without knowing the underlying cause, this is valuable indeed.
Even more interesting…
After reviewing Larson’s chart and considering your business as a whole, evaluate each part of your business independently and see how each department stacks up against Larson’s criteria.
Say for example, if daily operations run smoothly, and you are not forever putting out fires and handling one crisis after another – that means, regarding daily operations;
- Your VISION for the day-to-day operations is clear.
- You have the SKILL to get what you want.
- Your INCENTIVE to make day-to-day operations run smoothly is compelling.
- You have the RESOURCES necessary to make day-to-day operations run smoothly.
- You have an ACTION PLAN that works.
- And combined, these factors = SUCCESS for that part of your business.
Now think about your marketing and sales process.
- Do you have systems in place to attract new prospects and get them excited about doing business with you? Or is your marketing hit and miss – with no real strategy to get the maximum benefit from every dollar you invest to build your business?
- How effective is your marketing? Do people contact you pre-sold and excited about doing business with you? Or do you spend a long time with each prospect, telling each one the same story to get them to buy?
- Do you have an evergreen sales process that can tell your story in an engaging, persuasive manner to an unlimited number of prospects and automatically follow up – so you get maximum value for every dollar you invest in building your business?
- Do your sales messages SELL your product or service? Or is converting a LOOKER into a BUYER and closing sales a
time-consuming weak spot you want to improve?
If attracting prospects and closing sales is a weak spot in your business – of if you just want more business because you have the capacity to handle it, then review Larson’s chart and ask yourself;
- Is your VISION, your step-by-step process to attract more business and sell a lot more of your product or service, clear?
- Do you have the MARKETING and COPYWRITING SKILLS it takes to attract more business and close more sales in-house – or would you benefit from an outside expert who can design effective campaigns, and write persuasive copy to get things moving?
- Is your INCENTIVE TO ACT strong enough for you to make something happen?
- Are the RESOURCES it takes to get the job done available? Are you willing to commit those resources to reach your goals?
- Do you have a STRATEGIC ACTION PLAN to reach your sales goals? Do you have a systematic way to attract new business that works? Is your sales message persuasive? Does it convert lookers into buyers?
Profit Opportunity Analysis & Strategic Action Plan
If your goal
Virtually every business has a fortune in unrecognized or undeveloped sales opportunities.
The Profit Opportunity Analysis identifies unrecognized, undeveloped, or underdeveloped marketing assets and details how to use them to generate a big surge of inquiries and sales.
The Opportunity Analysis identifies the simplest, most effective marketing steps you can take to generate maximum business and cash flow in the shortest time.
The Strategic Action Plan eliminates uncertainty and gives you a dependable, step-by-step, process to attract new business, develop new sources of revenue and become the dominant business of your type in your marketplace, be it local, regional or national.
An Action Plan gives you a concise analysis and a clear vision of where you are now, where you want to go, and a step-by-step process of the most efficient, cost-effective way to get there.
The plan examines your current situation, your primary challenges, establishes goals with step-by-step strategies for achievement, examines your competitive situation, identifies your unique strengths, identifies primary target markets and the best way to dominate them, develops unique positioning based on your strengths, and details multiple high-impact, cost-effective strategies for you to systematically and methodically do more business, more often, with more people, with a higher average transaction value.
No stone is unturned.
With that said, this is Russell Martino, The Conquest Copywriter and author of What Makes Persuasive Sales Copy Persuasive, (available on Amazon), wishing you health, happiness, and EXCELLENT MARKETING.
If you care to speak, send an email to Russell@ConquestCopywriter.com or text me at 281-460-0181 to set up a time. Or just phone 281-460-0181 and BE SURE and leave a message.
If you want more details before having that conversation, request a printed copy of my Special Report SELL MORE- START NOW and read it online.
This report will answer all your questions and gives you a number of powerful marketing strategies you may apply with or without my help and begin to benefit from immediately.
CLICK HERE TO REQUEST YOUR FREE COPY OF SELL MORE START NOW
Learn more about Conquest Copywriting by Russell Martino
Russell Martino – The Conquest Copywriter