Marketing Secrets Revealed – 3 Keys To Higher Conversion
A persuasive message that connects with prospects, engages emotion and separates you from competitors is the ‘secret sauce’ of winning marketing campaigns that deliver a sky-high ROI.
Direct Marketing Made Simple – Gentlemen This Is A Football
Marketing Like A Pro Is Easier Than You Think… Each year after Vince Lombardi’s Green Bay Packers won the Super Bowl, Coach Lombardi began the first day of practice the same way. Walking onto the field for the first practice of the new season, Lombardi knew each player was a star in his own right. […]
Direct Marketing – The Shortest Distance Between Two Points
The day I showed up to ink my agreement, the owners asked my opinion on a $250,000 agreement they were about to enter into with an SEO company that guaranteed a flood of organic Web traffic.
Structural Reasons Why Most Marketing & Advertising Under-Performs
What Dan Kennedy and Clayton Makepeace taught me about why most sales letters and most marketing and advertising, including direct response, fails. The message fails to connect with prospects. The copy fails to hold attention. It is disorganized. It’s weak, not strong. It fails to engage emotion. It fails to demonstrate believable authority. It fails […]