Direct Marketing Made Simple – Gentlemen This Is A Football

Marketing Like A Pro Is Easier Than You Think… Each year after Vince Lombardi’s Green Bay Packers won the Super Bowl, Coach Lombardi began the first day of practice the same way. Walking onto the field for the first practice of the new season, Lombardi knew each player was a star in his own right.  […]

Structural Reasons Why Most Marketing & Advertising Under-Performs

What Dan Kennedy and Clayton Makepeace taught me about why most sales letters and most marketing and advertising, including direct response, fails. The message fails to connect with prospects. The copy fails to hold attention. It is disorganized. It’s weak, not strong. It fails to engage emotion. It fails to demonstrate believable authority. It fails […]