Skyrocket Sales Without Spending A Penny On Traditional Advertising
Open Letter To The Business Owner Ready To Profit In A Tight Economy Dear Business Owner, Hi, Russell Martino here. Your time is valuable, so let’s get straight to it. The purpose of this post is to open your mind and give you a glimpse of how fast $100,000(+) in sales revenue can be generated […]
Marketing Secrets Revealed – 3 Keys To Higher Conversion
A persuasive message that connects with prospects, engages emotion and separates you from competitors is the ‘secret sauce’ of winning marketing campaigns that deliver a sky-high ROI.
What Dan Kennedy Taught Me About Lies That Made Social Media Famous
So besides the shocking etiquette prohibition of never suggesting you have something to sell in a social media setting… if you spend your marketing dollars exclusively on ‘social media marketing’, whatever that is, that means you ignore a full 80% of your potential customers, clients, patients or patrons.
Direct Marketing Made Simple – Gentlemen This Is A Football
Marketing Like A Pro Is Easier Than You Think… Each year after Vince Lombardi’s Green Bay Packers won the Super Bowl, Coach Lombardi began the first day of practice the same way. Walking onto the field for the first practice of the new season, Lombardi knew each player was a star in his own right. […]
Direct Marketing – The Shortest Distance Between Two Points
The day I showed up to ink my agreement, the owners asked my opinion on a $250,000 agreement they were about to enter into with an SEO company that guaranteed a flood of organic Web traffic.
The Stronger Your Copy the More You Sell
Overspending on technology, and under-estimating the value of your sales and marketing copy is like buying a fleet of expensive trucks to deliver junk mail people don’t want, and trash without opening.
Underestimating the value of copy and cutting corners to save a few bucks, guarantees a poor ROI for all the time, energy, money, blood, sweat, and tears you pour into building your business.
Structural Reasons Why Most Marketing & Advertising Under-Performs
What Dan Kennedy and Clayton Makepeace taught me about why most sales letters and most marketing and advertising, including direct response, fails. The message fails to connect with prospects. The copy fails to hold attention. It is disorganized. It’s weak, not strong. It fails to engage emotion. It fails to demonstrate believable authority. It fails […]