What Dan Kennedy Taught Me About Lies That Made Social Media Famous
So besides the shocking etiquette prohibition of never suggesting you have something to sell in a social media setting… if you spend your marketing dollars exclusively on ‘social media marketing’, whatever that is, that means you ignore a full 80% of your potential customers, clients, patients or patrons.
Structural Reasons Why Most Marketing & Advertising Under-Performs
What Dan Kennedy and Clayton Makepeace taught me about why most sales letters and most marketing and advertising, including direct response, fails. The message fails to connect with prospects. The copy fails to hold attention. It is disorganized. It’s weak, not strong. It fails to engage emotion. It fails to demonstrate believable authority. It fails […]