Open Letter To The Business Owner Ready To Profit In A Tight Economy
Dear Business Owner,
Hi, Russell Martino here.
Your time is valuable, so let’s get straight to it.
The purpose of this post is to open your mind and give you a glimpse of how fast $100,000(+) in sales revenue can be generated for virtually any type of business or professional practice.
Rather than wax philosophical, after a brief preamble, I will give you six short case studies on how the right strategy can generate a six-figure windfall over a short time.
The preamble…
Clients I work with are smart, successful, and profitable. They are good at what they do and typically have a bottom line that proves it.
As a top sales letter copywriter and a direct response marketing professional with over thirty years of experience helping businesses skyrocket sales, one thing experience has taught me is the old saying, THE RICH GET RICHER, is true.
Many business owners are set in their ways, satisfied with daily routine, satisfied with their income, resistant to change, not open to new ideas, happy with small incremental growth. And unlikely to invest what it may take to double or triple their sales.
As such, their income is limited. And while they may do well financially, they virtually never do as well as they could. And seldom achieve true, unrestricted financial independence.
Other business owners and professionals are far more competitive.
These are the entrepreneurs, the empire builders with passion, vision, and clear goals. Whether a startup or well-established, they are hungry to grow their business and willing to do what it takes to have what they want. AND THEY WANT TO WIN!
They want to be #1 in their market area. They want competitors to be pea-green with envy. They want to deliver a GREAT product or service. They want to spike the football in the endzone and dance around, not because they are showoffs, but because they feel so good about what they accomplish.
And yes. They want their business to make them rich.
For these business owners, making a LOT of money is not a bad thing. It’s a GREAT thing!
For them, MONEY IS A MEASURE OF VALUE DELIVERED IN THE MARKETPLACE. It’s a way to keep score of how much good you do. And they want to do all the good they possibly can, and then some.
They cherish the freedom money can buy and are delighted to work hard to achieve that freedom.
They love being able to provide the lifestyle they choose for themselves and their family. They love being able to afford anything they want. They love being able to help anyone they choose to help. And because they are willing to work hard, work smart, step out of their comfort zone and take calculated risks others are not willing to take, they often earn substantial fortunes.
This breed of entrepreneur is open to any idea from a credible source that may give them an advantage in the market and move them in direction of their dreams.
They know a good idea when they hear one and are quick to make a decision.
They are confident in their judgment and don’t need to check with anyone to decide if taking or not taking an action is a good idea. They make up their own minds. And act.
In each example you are about to see, the business owners are highly entrepreneurial. They see themselves as empire builders. In all cases, they sought my advice. They were all hungry to grow. And were willing to pay my fee and invest what it took to implement the strategies I recommend.
And in all cases, before we ever discussed working together and with no fee or obligation attached, I identified the exact strategy we went on to implement, and detailed what it would take to implement that strategy. And because these business owners understood that money buys expertise, experience, and speed, each of those conversations resulted in a client relationship.
A final thought and then the examples…
Regardless of your industry and regardless of your current sales revenue, odds are high there is a direct response strategy that, without spending an extra dime on traditional advertising, can jump your sales revenue 50% to 100% much faster than you may imagine.
These short case studies are examples of what can happen.
As you read, imagine how a similar strategy may work for you.
The Money Manager
A money manager wanted a few select new clients. I wrote a single letter that was mailed to a list of 91 prospects who were qualified but had no knowledge of my client. The letter introduced my client and detailed why speaking with him may be the best financial decision they ever make.
No newspaper or magazine advertising was considered. Over 45 days, that single letter mailed to 91 good prospects resulted in just over $5 million in new money under management, resulting in new fees of over $125k a year for my client.
One letter, a good list, and ninety-one first-class stamps resulted in $125,000 in annual fees. The opportunity was always there. Bringing me in made it real.
The PI Law Firm
A Houston area law firm was losing market share due to increased and aggressive competition. The partners wanted more personal injury business without throwing a fortune at radio and television advertising.
I designed a unique contact strategy that cost less than two thousand a month to implement. The strategy consistently pulled in 7-9 new PI clients a week, bringing the firm over two million dollars in net revenue over the next 18 months.
The strategy worked so well, that the firm had to hire a new attorney and two paralegals to handle the case flow. Suddenly the increased competition didn’t matter. Competitors were spending a fortune on radio and television ads to attract business, while my client raked in a fortune spending less than two grand a month on the entire marketing campaign. Sometimes, knowing how makes a real difference!
The Outpatient Diagnostic Imaging Center
A medical imaging center, (in which I held a small ownership interest), contracted with me to ensure a successful start for the $5.7 million dollar facility located near the Houston Medical Center.
Using direct marketing strategies that can be effective for any business, the 22,000 square foot diagnostic center was booked solid with patients 24 hours a day, 7 days a week, WITHIN ONE WEEK of opening. Not a single newspaper, radio, or television ad was run to promote the facility and only two people worked in the marketing department. Strategy matters!
It’s interesting to note that while my client did over $12 million in revenue the first year, all three of the biggest direct competitors, all of which advertised on the radio, television, and in newspapers, went out of business. Closed up. And disappeared during those same twelve months.
Relying strictly on smart direct marketing, the facility reached maximum operating capacity within one week of opening, eventually grew to 7 area locations, and was purchased by a major Houston hospital for a cool $89 million.
The Doctor Of Chiropractic
A Chiropractor needed $78,000 to purchase sophisticated new equipment.
With no newspaper, radio, or television advertising, we mailed a single letter to people in the doctor’s database inviting them to a wellness event at his office.
That single event brought in enough cash business in the form of prepaid treatment plans to pay all taxes due on the income and purchase the $78,000 piece of equipment for cash a few weeks later.
That single strategy saved the doctor from having to deplete savings for a big downpayment and saved him from having to borrow money to buy the equipment and make monthly payments for years.
Virtually all businesses have at least $100,000 to $200,000 in untapped opportunity that the right strategy can turn into cash practically overnight.
The Boutique Furniture Store
A furniture store selling one-of-a-kind items in a trendy part of town was struggling and needed a big influx of business. Without a single newspaper, radio, or television ad, we ran a simple direct marketing strategy utilizing existing, but undeveloped marketing assets and created a flood of new business that continued for weeks after the event.
The strategy was simple. Everyone who had spent at least $1000 at the shop over the last two years was invited to an after-hours, wine, and cheese party at the boutique. Artists who painted the paintings and artisans who built the one-of-a-kind furniture pieces sold in the shop were there to mix and mingle and talk about their creations. The result, over $100,000 in sales happened at the event. And over the next two weeks, another $125,000 in sales poured in.
The opportunity to make these sales had always been present. The only thing missing was identifying the opportunity and knowing how to turn it into cash.
Another Doctor Of Chiropractic
A doctor with a gigantic overhead had a problem. The full-page newspaper ad, which cost $14,000 per insertion, was barely breaking even. I wrote a new ad that generated over $200,000 in cash money-in-the-bank business within fourteen weeks of the first run.
The ad ran in the same paper, (Houston Chronicle), and was the same size. The doctor did not spend an additional penny on the advertising. The only thing that changed was the words. Words matter. The stronger your message, the more you sell.
Over the next five years that ad generated multiple millions of dollars in business for the doctor.
Wrapping up…
I hope these examples fire your imagination and get you thinking about ways to generate big cash events in your business.
With the exception of the outpatient diagnostic imaging center, the time from the first hello to the river of cash flow the strategy generated was about five to seven weeks.
Each example demonstrates the power of having a DIRECT RESPONSE MINDSET, the power of KNOWING WHERE TO LOOK FOR MONEY IN A BUSINESS, and the power of STRONG SALES COPY delivered to the right prospects.
Based on my experience analyzing hundreds of different businesses and professional practices of all kinds, odds are you have at least six figures of untapped opportunity hiding in your business, opportunity that can be identified and turned into cash and repeat business.
And based on a long history of performance, odds are with a single conversation, I can identify that opportunity for you and detail exactly how to transform it into sales and profit.
If that sounds like a conversation you’d like to have, reach out by text at 281-460-0181 to set up a time. Or just phone 281-460-0181 and BE SURE and leave a message.
If you prefer email, you can reach me here: Russell@ConquestCopywriter.com
If you want to know more about how I may be able to help you before connecting, grab a copy of the Special Report SELL MORE- START NOW.
This report gives you deep-dive details on two strategies mentioned here plus several others, you may be able to apply and benefit from almost immediately.
CLICK HERE TO REQUEST YOUR FREE COPY OF SELL MORE START NOW
Peter Drucker said, “The best way to control the future, is to create it.”
It will be a pleasure to speak with you and I guarantee you will find this time well spent.
Learn more about Conquest Copywriting by Russell Martino