No point in beating around the bush on this topic. Let’s get to it.
3 reasons why relying on the web as your PRIMARY tool to connect with and persuade high-value prospects to do business with you include…
First, online, you have virtually no control over who sees your message. And that alone makes you a practitioner of SPEND & HOPE marketing, not direct response marketing.
Second, because your prospects are flooded with so many emails, pop-up ads, and retargeting ads, your message is lost in the clutter, and more often than not, never seen. Or worse yet, you are seen as just another face in the crowd vying for attention, instead of being recognized as THE SOLUTION to a problem your prospects desperately want to solve.
Third, and this is critical…
Relying on such a LOW-TOUCH, inefficient tactic as the Web to initiate contact and connect with your best high-value prospects violates one of the most important direct response marketing principles, which is, MAKE IT EASY FOR YOUR CUSTOMER TO BUY.
Requiring your prospect to 1) notice, 2) open, 3) read, and 4) respond to your email, MAKES INITIATING A REAL FIRST CONTACT THEIR RESPONSIBILITY. And with no context of who you are or why you are contacting them, and with no reason to pay attention, or respond, response rates are LOW. And, low response rates lead to the poor house. Not the penthouse.
Even worse, online you compete with every Tom, Dick, and Harry, who yesterday couldn’t spell it, and today they are it. One of the tragic results of competing in a crowded marketplace with dozens, if not hundreds of competitors is, besides never being found, you brand yourself as a ME-TOO marketer in a sea of me-too marketers – WHERE THE MAIN DISTINCTION FOR MANY WILL BE PRICE.
In other words, if you depend entirely on online marketing — ESPECIALLY FOR INITIAL CONTACT – you risk demoting your product or service to the level of a commodity. So unless you want to sell cheap, cheap, cheap… you will be better served by a less ‘me-too’ and more engaging contact strategy.
Bottom line…
Two things are certain;
1) Connecting with HIGH-VALUE CLIENTS ideal to benefit from your premium product or service is one of the HIGHEST ROI GENERATING and MOST EFFECTIVE ways to grow your business or professional practice. In my experience working with clients, connecting with high-value prospects IN A MEANINGFUL WAY may realistically double or even triple your sales revenue in far less time than you may imagine. And;
2) Relying on the Internet as your primary tool to attract and persuade high-value prospects is like closing your eyes, throwing darts in the general direction of some target somewhere, and expecting to hit a meaningful bullseye.
That approach guarantees most of your best prospects never see your message – and never do business with you, even if they WANT or DESPERATELY NEED the product or service you provide.
Fortunately, there’s a better way.
When you have a strong sales message that engages your prospects, answers questions before they are asked, handles objections before they come up, and gets them thrilled about doing business with you before you ever hear from them, you have ONE of the keys to the kingdom.
Your SECOND key to the kingdom to increased sales revenue, higher profits, and a better life for everyone, is to get that engaging message DIRECTLY INTO THE HANDS OF YOUR BEST PROSPECTS.
And the secret of doing that is waiting for you. Just click the line below!
CLICK HERE TO READ OR DOWNLOAD AND PRINT YOUR COPY OF SELL MORE START NOW
If you want people IDEAL to benefit from your premium product or service, people you would NEVER connect with online, to visit your website. Read your emails. Engage with your content. IGNORE COMPETITORS. And contact you essentially ready to do business, SELL MORE-START NOW was written exclusively for YOU. Read and prosper!
Learn more about Conquest Copywriting by Russell Martino