Strong sales and marketing copy is the ONLY THING that can give you MAXIMUM RETURN for the time, energy, and effort you pour into your business.
Technology is important. But the only purpose of technology is to deliver messages. The MESSAGE is what gets your prospect’s attention, engages their interest, and SELLS you your product or service. Your prospects respond to the MESSAGE, not the message delivery vehicle.
Technology can help you sell more by delivering more messages. But if the messages are not engaging and persuasive, nothing happens. Because technology sells nothing. It’s a message delivery system. That’s it.
Overspending on technology, and under-estimating the value of your sales and marketing copy is like buying a fleet of expensive trucks to deliver junk mail people don’t want, and trash without opening.
Underestimating the value of copy and cutting corners to save a few bucks, guarantees a poor ROI for all the time, energy, money, blood, sweat, and tears you pour into building your business.
Good marketing is simple.
There are no magic buttons to push. No secrets. No inside information that makes a dime’s worth of difference when it comes to selling.
CONSISTENTLY get the RIGHT MESSAGE to the RIGHT MARKET and you win. Fail to do that and you lose. It’s that simple.
Copywriting is about developing the right message for your market and presenting that message in a compelling way that gets people excited about doing business with YOU.
In today’s ultra-competitive environment consumers have choices. Strong copy makes it clear YOU are the only rational choice to do business with. Because YOU understand.
Average copy attracts your prospects’ interest with about the same intensity as students with average grades attract recruiters scouting universities looking for the best and brightest to hire after graduation.
I have never seen average copy do well.
Of course, average copy is better than nothing. Right? Or is it?
Average sales and marketing copy can poison the well. Average copy… focused on the product or service, and never touching on the real reasons people buy, can run off good prospects as fast as you buy traffic or pay for postage. And when they go, they’re gone.
Average copy guarantees fewer people learn what you do. Fewer care. Fewer buy. And that means instead of racking up sales or signing up new clients, you’re lucky to break even on your marketing.
Why risk it?
Every time I’ve been engaged to replace weak copy a client got cheap with strong, A-level, emotion-wrenching copy, results have been quick. Dramatic. And profitable.
For details on What Makes Persuasive Sales Copy Persuasive, check out my latest book.
With that said, this is Russell Martino, The Conquest Copywriter and author of What Makes Persuasive Sales Copy Persuasive, (available on Amazon), wishing you health, happiness, and EXCELLENT MARKETING.
If you care to speak, send an email to Russell@ConquestCopywriter.com or text me at 281-460-0181 to set up a time. Or just phone 281-460-0181 and BE SURE and leave a message.
If you want more details before having that conversation, request a printed copy of my Special Report SELL MORE- START NOW and read it online.
This report will answer all your questions and gives you a number of powerful marketing strategies you may apply with or without my help and begin to benefit from immediately.
Learn more about Conquest Copywriting by Russell Martino
Russell Martino – The Conquest Copywriter
LEADING THE WAY WHEN IT’S TIME TO SELL