Besides Being One Of The Top Direct Response Copywriters In The Business With Over $100-Million Dollars In Direct Response Sales To His Credit... Who is Russell Martino??
Every morning, I wake up and begin plotting total world domination for myself and my clients.
I grew up in an entrepreneurial household and learned early in life that it’s not what you say that counts, it’s what you do.
Personally, I am a son. Brother. Husband. Father. Grandfather. Friend. Dog lover. Classical guitar player. Reader. Writer. Swimmer. And a guy happy to feed stray cats now and then.
Professionally, I’m a direct-response copywriter and a direct marketing expert who measures success by the only thing that really matters; RESULTS.
I’m married to the love of my life and have been for over 36 years. We have daughters, grandkids, and now three great-grandkids. As you can imagine, there’s never a dull moment!
Since 1975, I have owned and/or played a key entrepreneurial role in building a variety of businesses, most of which did, and continue to do, remarkably well.
I know what it’s like to have people’s lives depending on YOU making payroll. I know first-hand what it’s like for your bank balance, your quality of life, the quality of your vacations, and maybe even the quality of your child’s education, to be tied to your success in business.
Through designing marketing campaigns and writing sales letters that deliver a tidal wave of sales, I’ve been helping business owners send their kids to private schools, take great vacations, drive nice automobiles, and earn fortunes for over 35-years.
My marketing strategies and sales letters have generated well over a hundred million dollars in sales for my clients. And raised well over $50 million in investment capital for clients in oil and gas drilling, medical, and real estate-related ventures.
Some clients have become bonified cash-in-the-bank millionaires based in large part, on the strength of my marketing and copywriting work.
I am the author of the book, What Makes Persuasive Sales Copy Persuasive, (available on Amazon). And have spoken to over a hundred groups on marketing, sales, persuasion, business growth, and success-related topics.
I design sales campaigns and write copy to sell everything from hurricane shutters, oil field equipment, and industrial lighting systems, to financial newsletters, erectile dysfunction treatment, weight loss, nutritional supplements, access to membership sites, courses on day trading, and more. Including, big-ticket professional services; legal, financial, medical, dental, chiropractic, and accounting.
Besides knowing what I’m doing and doing it well, perhaps the #1 thing that sets me apart from the crowd is, that I am an entrepreneur. I am a self-employed business owner and have been for my entire adult life.
I know the RISKS and REWARDS of owning a business. I know why businesses fail, why they survive. And why they thrive. I know what makes a business a joy to own. And what makes it a nightmare.
And perhaps most important, I know the shortest path from where you are now, to a significant and sustained increase in sales and a SMOOTHER RUNNING OPERATION that makes fewer demands on your time.
If that’s what you want, perhaps we should speak.
Selling & Copywriting
By age fifteen, my dad, one of the greatest salesmen ever, had taught me more about human nature and selling than most will learn in a lifetime.
Before I discovered copywriting, I made an excellent living for years starting and building businesses, raising capital for business projects, selling investments, selling big-ticket legal, medical, chiropractic, and financial services, and training others to do the same. During that time, I wrote sales copy for my projects, and others, that generated millions of dollars in sales.
In 1998, I met Dan Kennedy at a National 
Speakers Association meeting. I loved Dan’s session, and immediately bought his books and products, and subscribed to his newsletter.
Studying Dan Kennedy, I quickly learned COPYWRITING is not only a profession, copywriting is, (as advertising genius John E. Kennedy famously said), SALESMANSHIP IN PRINT.
When Dan explained that all the GREAT copywriters, were great at selling face-to-face BEFORE they became great copywriters, I was all in. I had significant, highly successful experience selling face-to-face. I made a great living doing it.
The idea of graduating from face-to-face, one-to-one selling, to writing a ONE-TO-MANY MASTER SALES LETTER that puts your best foot forward and hundreds, thousands, or hundreds-of-thousands of good prospects could receive, was a FASCINATING, to say the least. And I love a challenge!
Then, when Dan explained the #1 predictor of success for a writer WHO WRITES TO SELL, is being skilled at face-to-face selling and having the track record that proves it, MASTERING ONE TO MANY SELLING IN PRINT, became an all-consuming passion.
I was on fire! I read every book. Attended events. Paid a fortune to set face-to-face with and learn from some of the top copywriters in the world. I watched what felt like a million hours of video and listened to twice that much on audio, taking notes the entire time.
I studied masters. I consumed everything I could find on marketing, advertising, copywriting, and sales. I studied Dan Kennedy, Jay Abraham, Gary Halbert, Gary Bencivenga, Clayton Makepeace, David Ogilvy, Victor Schwab, Robert Collier, Claude Hopkins, John Caples, and more.
This was a tremendous education, but as John Carlton, another great among the greats in sales copywriting is fond of saying, it’s good to learn the craft, but WRITERS WRITE.
So I wrote. And wrote. And wrote. And my clients loved the ROI. But as good as I had become at selling in print, I knew something was missing. And that’s when I met Clayton Makepeace in person.
I never depend on luck. But sometimes, you just get lucky.
I had the remarkable good fortune of meeting,
getting to know, and working with Clayton Makepeace, who was one of the greatest copywriters in the history of print, and one of the most remarkable men I’ve ever known.
Clayton liked my writing enough, (raw as it was by his standards), to mentor me into the most competitive copywriting environment on earth, where only the BEST copywriters need apply, the world of financial copywriting.
Clayton hired me for one project. He liked my work. And then hired me for another. Another. Another. And more after that.
Before Clayton left us in 2020, he had pulled me into a number of projects, two of which became controls for the largest financial training company in the county. And three of which became controls for one of the biggest financial newsletter publishers in America.
Working with Clayton changed everything. His critiques were, (in a loving way), BRUTAL. And since I never make the same mistake twice, my ability to GET ATTENTION, ENGAGE EMOTION, and SELL IN PRINT, soared.
Today, I remain an avid student of copywriting, advertising, marketing, business, and sales. I am as excited as ever about writing RESPONSE-PULLING-SALES-COPY. I routinely attend marketing conferences around the U.S. and am often a featured speaker on the main stage.
I LOVE helping clients grow their businesses!
And am routinely booked 5 to 12 weeks in advance.
I copy-chief other writers. I share what I’ve learned. And I encourage excellence from others.
Besides selling more of their premium product or service, clients who attend my day of consult (where we work on your business), and who follow my advice, often experience a massive, positive, transformative change in their businesses – not to mention a big jump in sales revenue.
How I May Help You
Short version: I write copy that sells. And design complete selling systems that streamline the sales process and shorten the sales cycle.
I help clients SELL more. PROFIT more. And BUILD their business with greater speed and certainty. Results are often quick. And dramatic.
My goal in writing is not the deliverable.
My goal is to design DIRECT-RESPONSE SALES CAMPAIGNS and write DIRECT RESPONSE SALES LETTERS and other sales assets that give you a DRAMATIC JUMP IN SALES. And that is why I guarantee my work, and why over the course of a year, I may do as many as three to five projects for the same client.
So if you are hungry to grow, if you like the idea of selling a LOT MORE of your PREMIUM PRODUCT or SERVICE, and if you like the idea of working with one of the best in the business, perhaps should talk.
A tiny sample of results my work has produced includes;
- A 4-page special report that generated over $2 million in fees for a Houston law firm.
- A 2-page letter and a 17-minute video mailed to 68 people that generated over $1 million in sales over seven months.
- A full-page ad in the Houston Chronicle that brought in over $200,000 in cash business for a local Chiropractor over about 14 weeks. Another $200k in cash business after that, and kept his practice full of cash-paying patients for six years.
- The sales strategy that hauled in $3.5 million in capital for my client in 8-weeks.
- Sales strategy and copy that has generated over $50 million in investment capital in small private placement projects in oil and gas drilling, medical projects, and real estate.
- A single letter mailed to 371 people that generated over $100k in sales in one afternoon, and $125,000 more the following week for a small boutique furniture store.
- A lead generation piece that resulted in over 80,000 people opting into my client’s list, and delivered over $120,000 in sales for a $97 front-end offer over a few months.
- A 16-page direct response sales letter that generated over $200,000 a MONTH in sales for 18 straight months without changing a word of copy.
- And on… and on.
It doesn’t matter what you sell, from private-placement investments to high-end coaching or consulting, to any HIGH DOLLAR business or professional service…
…And it doesn’t matter if you want to attract new business, sell to unconverted leads, open a new territory, launch a new product, find subscribers for your private placement offering, generate thousands of good leads fast, or anything else…
…Regardless of what your sales goals or revenue objectives are for your business…
The Stronger Your Copy the More You Sell.
Having a strong sales message to engage your prospects, answer questions, handle objections, and get those prospects thrilled about doing business with you before they ever contact you, is ONE of two keys to the kingdom. The second key is SMART CAMPAIGN DESIGN to get and keep your messager in front of good prospects.
If that’s what you want… reach out.
If you care to speak, text me at 281-460-0181 to set up a time. Or just phone 281-460-0181 and BE SURE and leave a message.
If you want more details before that conversation, request a copy of my Special Report SELL MORE- START NOW.
This report will answer all your questions and gives you a number of powerful marketing strategies you may apply and begin to benefit from immediately with or without my help.