What Dan Kennedy and Clayton Makepeace taught me about why most sales letters and most marketing and advertising, including direct response, fails.
- The message fails to connect with prospects.
- The copy fails to hold attention.
- It is disorganized.
- It’s weak, not strong.
- It fails to engage emotion.
- It fails to demonstrate believable authority.
- It fails to present a logical sales argument that gets the prospects to admit to themselves that what you propose makes perfect sense.
- It fails to detail how much the prospect suffers now. And fails to detail how much better their life will be when they have your product or service.
- It fails to distinguish you from your competitors.
- It fails to hold attention because it is all about the product or service, and not about anything important to the prospect.
- It fails to get the prospect to realize that YOU and YOU ALONE understand them and can help them get what they want.
- It fails to respect the prospect’s intelligence.
- It fails to make an offer or makes a weak offer instead of a strong irresistible one.
- It fails to reverse the risk.
- It fails to make a call to action with clear instructions on what to do next and what to expect after they do it.
- It fails to create urgency.
- It fails to give people a good reason to click, call or come by now.
Sales copy that commits these atrocities is a structural train wreck that lacks key elements that make direct response copy thought-provoking, memorable and persuasive.
For for a revealing look at the coveted secrets of what makes persuasive sales copy persuasive check our – What Makes Persuasive Sales Copy Persuasive – available on Amazon.com
With that said, this is Russell Martino, The Conquest Copywriter and author of What Makes Persuasive Sales Copy Persuasive, (available on Amazon), wishing you health, happiness, and EXCELLENT MARKETING.
If you care to speak, send an email to Russell@ConquestCopywriter.com or text me at 281-460-0181 to set up a time. Or just phone 281-460-0181 and BE SURE and leave a message.
If you want more details before having that conversation, request a printed copy of my Special Report SELL MORE- START NOW and read it online.
This report will answer all your questions and gives you a number of powerful marketing strategies you may apply with or without my help and begin to benefit from immediately.
CLICK HERE TO REQUEST YOUR FREE COPY OF SELL MORE START NOW
Russell Martino – The Conquest Copywriter