Russell Martino here at ConquestCopywriter.com With Information That Will Help You Grow Your Business or Professional Practice...

Congratulations on finding this site. 

No doubt you are here for a reason.  Your time is valuable.  And you may have an important decision to make. 

So let’s make sure you are in the right place.

Here’s how to tell… 

If you believe marketing and sales should be structured so you receive MAXIMUM RETURNS on every dollar you invest in building your business, you are in the right place.

If you wish selling was easier, you’re in the right place. 

If you like the idea of having MULTIPLE LEAD SOURCES to attract good prospects for your premium product or service, you’re in the right place. 

If you believe having MULTIPLE SALES CHANNELS that require no SEO or ad words and are not subject to social media rules, regulation or oversight is a smart move, you are in the right place.   

If you sell a high-dollar product or service, gross between $750,000 and $3.1 million a year — love the idea of growing 50% to 100% or more over the next year – AND YOU ARE WILLING TO ACT IF YOU FIND SOMETHING YOU HONESTLY BELIEVE CAN MAKE THAT HAPPEN FOR YOU… then you are in the right place. 

If you are open to a conversation with someone who can identify the prospects, design the marketing campaigns and write the response-pulling sales copy it takes to bring all this to life in your business, then you are in the right place.

And whether or not any of this applies, if you like insights, tips, ideas, and strategies you can use to attract good prospects, sell more of whatever you sell and methodically grow your business to any size you want, you are in the right place.

Bottom line, if you are ready to step away from the crowd of ‘me too’ marketers and have sales campaigns that may produce for years unchanged – and powerful sales messages that distinguish you from competitors and get people to contact you essentially ready to do business… THEN YOU ARE IN THE RIGHT PLACE.  

It’s a pleasure to meet you!

Jerry Seinfeld once said, “When men grow up reading about Batman, Spiderman, and Superman, these are not fantasies, these are career options.” 

I don’t know if this is true.  But I do know that in business, I have two superpowers.  Or if you prefer, two areas of deep knowledge, significant hands-on experience, and proven expertise as measured by outstanding results.

About those superpowers… 

Superpower #1:  In part, because I grew up in an entrepreneurial family, have owned businesses my entire adult life, and have read hundreds of books on business growth, management, marketing, sales, advertising, consumer psychology, PR, influence, and persuasion… been trained by several of the best direct response copywriters and direct response marketers who ever lived… and have been and remain a serious student of direct response marketing for over thirty years,

… I spot opportunities others never see.  I know how to convert those opportunities into a flood of inbound interest and sales.  And I have done that repeatedly for clients, often delivering a fast six-figure jump in sales and occasionally a seven-figure jump in sales revenue over a short time.

Superpower #2:  As evidenced by a long track record of selling millions of dollars of products as diverse as nutritional supplements, hurricane shutters, and industrial lighting, and services as diverse as membership to $25,000 coaching groups, high dollar business and professional services of virtually every description, including medical, legal, dental, chiropractic, and financial, and north of $50 million in investments primarily through smart campaign design and the written word… 

…I am a master direct response copywriter with deep expertise in selling big-ticket products, big-ticket business and professional services, and investment opportunities.   

Something important to know… 

The difference between what you earn today, and you earning SUBSTANTIALLY MORE, is tied to your ability to IDENTIFY good prospects.  CONNECT with them.  And deliver a message so engaging and so on the mark with SOLVING A PROBLEM THEY WANT TO SOLVE or PROVIDING A BENEFIT THEY WISH THEY HAD  your prospects decide they want what you sell.  They want it from you.  And they want it now. 

“There is no business problem a good sales letter can’t solve.” Gary Halbert

A strong sales letter that engages a good prospect’s interest, answers their questions, handles their objections, gets them to WANT to do business with you, and compels them to contact you, is the key to the kingdom. 

With powerful messages that engage good prospects and get them to WANT to do business with you – and with Smart Direct Response Marketing to get your message in good prospects’ hands, there’s no limit to what you can accomplish.

Making this happen is how I help entrepreneurs, business owners, and professionals have their best, most profitable years ever.  

Something else to know… 

Once, if you worked hard, were friendly, and advertised, you could start a business and do well.  Not so today.  Competition is fierce.  And consumers are better informed, more skeptical, and more resistant to sales messages than ever.  

Without a way to be noticed, bypass skepticism and get a good prospect to pay attention to what you can do for them, you are just like everyone else tooting their horn in the crowd saying ‘hey buy from me – please buy from me’.  

You may or may not agree, but as far as I’m concerned, that is not a compelling sales message.  Yet, without a credible way to GET and HOLD a good prospect’s attention, that’s about as good as you can hope for.  

With more and more competitors and more sales messages vying for your prospect’s attention, plus the fact that most people hate being ‘sold’ and are quick to trash anything that looks like advertising – your job of connecting with your prospects – having your sales message consumed – and getting your prospect to WANT your product or service, is more challenging than ever.

So how do you stand out in a crowded marketplace?

How do you get noticed in a sea of competition? 

How do you get people to WANT to do business with you?

First, you EARN YOUR PROSPECT’S ATTENTION by appealing to their curiosity or self-interest.  

Second, YOU HOLD YOUR PROSPECT’S ATTENTION by making your message about something interesting to THEM — like SOLVING A PROBLEM they want to solve — avoiding the PAIN not solving that problem causes — GAINING A BENEFIT they want to gain — or AVOIDING something they want to avoid. 

And third, you SELL…

…by positioning your product or service, (the vehicle that delivers the desired outcome), as THE SOLUTION that gets them out of harm’s way, and/or delivers the functional benefits AND emotional satisfaction they so strongly desire. 

Persuasive sales copy never sounds like a sales pitch.  

Persuasive sales copy is interesting.  Engaging.  Informative.  It’s like a conversation with a friend.   

Persuasive sales copy gets attention.  Engages the reader on an emotional level.  Talks about THEIR problems, fears, wishes, wants, and concerns. Tells your story.  Answers questions.  Handles objections.  Weaves strong emotional and logical reasons to do business with you.  Establishes your authority.  Gets your prospect EXCITED about the idea of doing business with you.  AND ACCOMPLISHES ALL THIS BEFORE THEY EVER CONTACT YOU.   

How much easier would selling be if good prospects contact you with questions answered, objections handled, and excited about the idea of doing business with you? 

Whatever your answer, this is just one of the many positive benefits I can help bring to life in your business.  

What Selling Is Not 

Selling is not about waving arms, slick brochures, cool taglines, or websites loaded with bells and whistles.

Selling is not even about products or services.  The truth is, nobody wants them.  You just want the BENEFITS products or services may provide. And the emotional satisfaction of having those benefits. 

Selling Is About Human Nature

Selling is about connecting with people who will benefit from your product or service and delivering a message so ‘on the mark’ with what they want to HAVE or AVOID, they consume every word.  And are excited to respond.

Selling is about CONSISTENTLY getting the RIGHT MESSAGE to the RIGHT PEOPLE.

Without the RIGHT MESSAGE REACHING THE RIGHT PEOPLE, you have nothing.

Developing messages that connect with your prospects and move them to act, so they take the next step and contact you, accept your call – or just buy – is what DIRECT RESPONSE COPYWRITING is all about.

Getting those messages to people ideal to benefit from your product or service is what SMART CAMPAIGN DESIGN and DIRECT RESPONSE MARKETING are all about.

Einstein said, “Nothing happens until something moves.”

SMART DIRECT RESPONSE MARKETING gets and keeps things moving by getting and keeping your message in front of an endless supply of good prospects who are ideal to benefit greatly from your premium product or service.

Sam Walton said, “Nothing happens until something sells.” 

STRONG DIRECT RESPONSE SALES COPY gets your prospect’s attention.  Holds their interest.  Gets them to WANT to do business with you.  And that makes the cash register ring. 

Designing SMART DIRECT RESPONSE CAMPAIGNS that keep your message in front of an endless supply of people ideal to benefit from what you do – and writing PERSUASIVE SALES COPY that gets those prospects to WANT to do business with you, is how I help business owners and professionals have the best, most profitable years of their career to date. 

About The Important Decision Mentioned Earlier 

Am I the right copywriter for you?  

• Should you contact me to discuss a project?
• Should you schedule a call to find out what I’d recommend to strengthen your sales process?  Or how I would go about generating a significant and sustainable jump in sales?

The answer is:  Maybe.  Maybe not.

My mission is to help you GET EVERYTHING YOU NEED FROM YOUR BUSINESS – SO YOU CAN HAVE EVERYTHING YOU WANT IN YOUR LIFE, including all the money it takes to live your life on your own terms, exactly as you choose.  And have abundant free time to spend with the people you love and care about.

I help you accomplish this by providing INSIGHT on direct response marketing, direct response copywriting, sales, advanced persuasion strategies, and more.  And by providing SITUATION ANALYSIS, CAMPAIGN DESIGN, AND PERSUASIVE SALES COPY THAT GETS PEOPLE TO WANT TO DO BUSINESS WITH YOU.

So regardless of your goals, (hungry to grow or just looking for good information), you can benefit by exploring the site and reading everything that catches your eye. 

Regarding Professional Services 

If you’re on the ropes, my heart goes out to you, however, the investment in your business it takes for the kind of long-term, ongoing, lasting value my work delivers, may be higher than a struggling business can afford.  And that aside, one way or another, the strategies I recommend take at least some capital to implement.

So if investing a non-trivial amount in powerful marketing assets that may give you a fast and sustainable jump in sales is a concern, then be DOUBLE SURE to sign up for my free BLOG POST NOTIFICATION SERVICE.

On the other hand…

If you are HUNGRY TO GROW, want maximum return on your marketing dollars, like the idea of establishing multiple sales channels not regulated by online overlords, and you like the idea of working with a proven professional with deep experience and a long list of successes to his credit, we should talk. Just REQUEST A CALL HERE – or TEXT or CALL AND LEAVE A MESSAGE anytime at 281-460-0181.

If you prefer email, reach out by email:  Russell@ConquestCopywriter.com

It will be a pleasure to speak with you.  I am happy to answer your questions and see how I may be of service.  If it turns out we see eye-to-eye on the best way I can help, great, we’ll discuss the next steps. 

Either way, it will be a pleasure to speak with you.  Your time will be well-spent.  You’ll enjoy the call.  And you will get valuable ideas you may be able to implement for yourself whether we work together or not.  Fair enough?

One more thing.  Just a reminder.

Be sure and sign up below for my free BLOG POST NOTIFICATION SERVICE.  Blog topics include direct response marketing, direct response copywriting, business-building, persuasion, influence, sales, and more.  

To sign up, send an email using this Contact form- with BLOG in the subject line.

Enjoy the site-